The six-day-a-week cardio workouts used during this phase are no more than 40 minutes long and feature sports drills, body-weight exercises, core conditioning and abdominal work. The first month of the program is designed to build a base of fitness using aerobic and anaerobic intervals. The program starts off with a Fit Test and “Dig Deeper,” a 30-minute video that explains MAX Interval Training and teaches users proper form and technique. Unlike P90X, however, the nutritional up-sell is somewhat less distracting and does not include additional supplements as well. While P90X features a 90-day program, Insanity promises users results in just 60 days-provided they exercise six days a week and follow the recommended low-glycemic eating plan featuring their proprietary shake (called Shakeology). Also included are a nutrition guide and a calendar to track progress, as well as online support tools offering access to “fitness experts and peer support.” Even the abdominal and core workouts are cardiovascular in nature, using high-intensity intervals combined with short periods of moderate exercise. The workouts range in length from 20 to 60 minutes, and each one is designed to get the heart rate up and the sweat pouring. The complete set includes 10 “Insane Workouts” led by personal trainer Shaun T, a dancer and choreographer with a bachelor’s degree in sports science. Unlike P90X, however, which requires as much as 90 minutes of exercise per day and utilizes equipment such as a pull-up bar, dumbbells and a bench, Insanity relies solely on body-weight exercises combined with high-intensity interval training. Insanity (which is distributed by Beachbody, the same company that created P90X) takes a similar “no pain, no gain” approach to getting in shape. But along with the success stories were reports of injuries and burnout as few people have the motivation to maintain such high levels of intensity for long periods of time. Given the huge success these products enjoyed, it appears a lot of people were willing to do just that. If you wanted a rock-hard body, you were going to have to work for it. After years of infomercials promising dramatic results with little or no effort, direct response–based fitness programs such as TaeBo, Turbo Jam and P90X took the opposite approach.
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